I just read a pithy email from Rob Hatch, COO of The Human Business Works. With access to so much information, what do you do with it all?

Good question.

It isn’t valuable unless you use it

I’m all for pondering but it’s true. Just knowing something doesn’t add value. It has to have some application to create value. And, the hardest part is actually doing it.

I am shining a spotlight on areas in my life and business that need … no demand change. With all the data available, it’s hard to pick and chose those ideas, steps, and activities that will best move the dial for the results I want.

I read and listen to a number of people but in the process I am pruning my digital advisers. By unsubscribing from a number of emails and channels, I am narrowing down my choices to only those people who resonate with me.

The selection process

I find that I have a handful of marketing, general business, and spiritual awareness writers who offer up the best of what I perceive as good, tight and trusted information. Some of those people cross all three of those categories.

Here’s a great post on pruning your inbox by Scott Stratten. With some examples of email brilliance, the lesson is be discriminating in your connections with people regardless of the method. Business is people to people stuff.

And, finally the guy who cuts across the marketing, business and spiritual categories, Chris Brogan. Here he is doing an interview with Dan Heath about Dan’s new book Decisive: How to Make Better Choices in Life and Work (affiliate link).

The interview helped me decide that I wanted to order the book and trust that I will get my outcome of information that I can apply to my life decisions. Why? Because of the quality of the interview, the types of questions asked, and the length of time I have been following Chris on the internet.

There is a lot of data out there

You read a lot of stuff but you trust only those with whom you have come to value through time with quality posts and information. You decide who gets into the funnel for your decision-making criteria. Make those people the most trusted ones in your network.