Archives for posts with tag: Scott Stratten

I just read a pithy email from Rob Hatch, COO of The Human Business Works. With access to so much information, what do you do with it all?

Good question.

It isn’t valuable unless you use it

I’m all for pondering but it’s true. Just knowing something doesn’t add value. It has to have some application to create value. And, the hardest part is actually doing it.

I am shining a spotlight on areas in my life and business that need … no demand change. With all the data available, it’s hard to pick and chose those ideas, steps, and activities that will best move the dial for the results I want.

I read and listen to a number of people but in the process I am pruning my digital advisers. By unsubscribing from a number of emails and channels, I am narrowing down my choices to only those people who resonate with me.

The selection process

I find that I have a handful of marketing, general business, and spiritual awareness writers who offer up the best of what I perceive as good, tight and trusted information. Some of those people cross all three of those categories.

Here’s a great post on pruning your inbox by Scott Stratten. With some examples of email brilliance, the lesson is be discriminating in your connections with people regardless of the method. Business is people to people stuff.

And, finally the guy who cuts across the marketing, business and spiritual categories, Chris Brogan. Here he is doing an interview with Dan Heath about Dan’s new book Decisive: How to Make Better Choices in Life and Work (affiliate link).

The interview helped me decide that I wanted to order the book and trust that I will get my outcome of information that I can apply to my life decisions. Why? Because of the quality of the interview, the types of questions asked, and the length of time I have been following Chris on the internet.

There is a lot of data out there

You read a lot of stuff but you trust only those with whom you have come to value through time with quality posts and information. You decide who gets into the funnel for your decision-making criteria. Make those people the most trusted ones in your network.

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Winter Woods

Slush. That combination of melting snow and water. Delightful. You say no?

This morning I took the dog out for a walk, a real walk despite the miserable weather. In fact, I selected this walk for today because it’s crappy out. I’m a summer soul and this time of year really weighs heavy on my endorphins. But I started reading Chris Brogan’s new book, It’s Not  About the Tights and something he wrote made my cortex light up (figuratively speaking although I am sure that my neurons were creating sparks).

It’s all about the actions you take. Sidelines don’t count. Why am I waiting for a better day?

So, here’s a sample of my manifesto in creation.

Work My Best Time

I am not a morning person. My circadian rhythm works best at night, in the dark. I will not force my natural being into a one size fits all pair of tights. Yeah, I am learning to write anywhere at any time but my best ideas percolate when my brain is fully firing. Work with your best body time. Period.

Tune Out the Noise

It’s time to disconnect the background noise and distractions. A fellow blogger, Grant Webster, wrote this post  and it encapsulated why so many people are not pushing their work … too many options for distraction. TED Talks is on a timeout for me.

I look at my daily email accounts, multiple platforms I check for “information”, connections I try to keep up. “Create production for every minute” is the message I get from all the folks who work their work.

I’ve got digital tools reminding me, timing me out, alerting me, emitting various tones, and oh, yeah, human interruptions.

I didn’t plan on the walk this morning. It wasn’t in my calendar. It took away moments from something else.

But smelling slush was my biggest “a ha” moment. I am the one who is in charge of my time. Always. Just say no. I am not a weak-willed person. Period.

Don’t Dwell in the Valley of the Shadow

It’s clear to me now that I need to retrench. I am spread too thin. I need to answer the question “What do I Want?” . I know this; I’m not sticking around in this morass of what I should do to trend better, open-rate best, rank higher, or increase my followers by 20K in ten days. Read Scott Stratten’s post on the best time to never send email.

Some of it is like chasing contrails. Give me slush.

I am consciously selecting my support system. Those folks and services that mesh with me and can help with my personal project. I don’t have bandwidth for more than one mission. Period.

Make My Mission Clear

Over the next few weeks, I am solidifying my project. It’s time for action.  I will continue to seek unplanned slush time. If I have to say goodbye to some people and activities, so be it. It might be for a while, or maybe a life time.

It’s not a harsh goodbye or a willful severing. It’s about doing what is important to me. Period.

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